Work Experience
2019 - ABG Hospitality Booth at BDNY
Swan Corp's new brands
American Bath Group
January 2019 - 2023
My initial role at ABG involved establishing their hospitality division to expand their market sectors. Over a two-year period, I focused on assembling a team, systems and products to support sales targets outlined by senior management and the board. Subsequently, in 2020, ABG's Board acquired a company that significantly boosted revenue in accordance with their sales projections.
Following this acquisition, I assumed leadership of two, acquisition brands that lacked clear strategic guidance.
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Director of Channel Marketing - Hospitality Division ​
Created a 3 year Go-to-Market strategy that worked as the roadmap for the team and organization.
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Created the ABG Hospitality Group. Leader for creation of all supporting tools and resources required in creating a new sales division and brand https://abghospitality.com/
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Worked with all cross functional teams across 5 different brands to create process that allowed for seamless transactions for the customer and business.
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To bring relevant products to the market I lead three new product launches in 18 months
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In an effort to disrupt the market with innovation I lead effort of two, new product lines that required all aspects of the business to support the initiative.
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Built process and infrastructure to support a robust sales funnel and long sales cycle with a focus on visibility, data and KPIs
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Director of Channel Marketing - Molded Products Division ​
Swan Corp:
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Formulated a new go-to-market strategy to enhance client engagement through tailored products, focused sales campaigns, pricing structures, and services, effectively addressing sales redundancy concerns within the corporate brand's product range.
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Introduced three distinct brands tailored for the Wholesale, Retail, and Showroom channels.
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Oversaw all rebranding initiatives and buildout of all associated tools and resources.
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Led a comprehensive review of the existing product offerings, resulting in a significant reduction in SKUs, thereby enhancing production efficiency and reducing scrap and overhead costs.
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Successfully launched six new products across all brand segments within a two-year timeframe.
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With the support of leadership I lead the internal teams in the comprehensive rebuilding of the brand from its foundation up.
2014 DreamLine hospitality team at HD Expo
2017 DreamLine hospitality team at BDNY winning the best new product award in our category.
DreamLine – Warminster, Pennsylvania
February 2011 – October 2018
Throughout my time at DreamLine, I transitioned through three distinct roles.
Initially, I served as a sales associate for an online retail store specializing in bath products.
Following a two-year tenure, I advanced to the position of customer service and order processing manager. In this role, my objective was to establish best practices, as well as refine and streamline operational processes. Subsequently, after one year, I was assigned the responsibility of establishing a new sales division dedicated to commercial sales.
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Director of Sales - Hospitality Division
May 2014 – October 2018
• Independently responsible for all aspects of creating and growing a sales team that quickly grew to capture significant market share.
• Identify and manage relationships and sales of high value clients.
• Implemented new sales policies and practices in an unknown marketplace. Conducted extensive research of hospitality industry and identified appropriate products to introduce while collaborating with other departments to evolve the product line to be more relevant to the target markets. Also managed the introduction of a new product line, DreamStone.
• Build and manage a full-scale team from the ground up. Created a successful sales cycle & process, marketing plans, developed forecasting and budgets, created standards, best practices and defined procedures.
• Developed and implemented extensive business processes through SalesForece. This process allowed for vision into client interaction, sales opportunities, team’s KPI, pipeline and forecasting.
• Identify global trade and networking events to attend. Was responsible for all aspects of coordination for events; contracts, logistics; booth design and construction and marketing strategy.
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Manager - Customer Support
May 2013 – May 2014
• Reorganized the team to allow for scale during a time of rapid growth within the organization
• Worked closely with internal and external teams to implement and improve processes.
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Inside Sales Representative
February 2011 – May 2013
• Sold bath products via phone and email to residential clients
• Acquired extensive knowledge of thousands of products sold through the online channel
• Worked with customers to design and purchase entire bathroom space products. Created “design boards” type of documents to help clients visualize their designs which lead to increased value and volume of sales and improved customer experience.
Mobile Mini - Fairless Hills, PA
Inside Sales Representative
March 2007 – December 2010
• Top Producing Inside Sales Rep for Business to Business global sales.
• Primary focus was on procuring new customers through cold calling.
• Responsible for training of new sales representative